By Liv Consulting partnered with Pura Vida Miami to lead the brand strategy, creative direction, and go-to-market rollout for the launch of the brand's new Steak Bowl platform. Our work focused on developing a cohesive campaign foundation that translated a menu innovation into a broader brand story, connecting product, lifestyle, and brand positioning across owned, earned, and paid channels.

The scope included campaign strategy, creative development, messaging direction, production oversight, and launch planning. Working closely with the Pura Vida team and agency partners, we helped shape the narrative, visual language, and activation strategy supporting the national rollout.

The result is a fully integrated campaign that positions the Steak Bowl as both a product launch and a brand-building moment, reinforcing Pura Vida Miami's commitment to feel good food while expanding relevance across new customer audiences.

Photography & Production in partnership with the Pura Vida Miami team and Cristian Gonzalez