About

By Liv Consulting is a boutique brand studio and creative consultancy partnering with founders and leadership teams to build brands with clarity, character, and longevity. Founded by Olivia Felice, the bespoke studio operates at the intersection of strategy, world building, and creative direction, helping brands define not just how they look, but what they stand for.

With nearly a decade of experience across agency and in house leadership, By Liv functions as a true extension of the internal team. We source best in class creative talent, shape cohesive brand frameworks, and guide work from concept through execution. The result is creative that feels intentional, elevated, and commercially resonant, built to scale without losing its soul.

A woman in white lace lingerie, wearing earrings and a headband, sitting on the floor beside a white calla lily flower, against a beige background. Pepper bras campaign.

A woman in a black and white sports top and black pants is stretching her arms above her head while holding a skincare product, sitting in front of a plain light gray wall. U Beauty campaign for sculpt compoud.

A glass of water with a lemon wedge, a black ribbed glass, a white plate, and a lit zigzag candle on a dining table against a white textured wall.

“Working with Liv on Caraway’s rebrand was one of the most impactful creative partnerships we’ve had. She brought exceptional creative leadership and strategic clarity, elevating our brand across identity, packaging, and voice with a level of taste and rigor that’s rare.”

— Jordan Nathan, Founder & CEO at Caraway Home
“Liv is one of the strongest Creative Directors I’ve worked with. She’s a highly creative, commercially sharp partner with exceptional brand instincts and a deep understanding of DTC, retail, and the full apparel lifecycle.”

— Dan Clifford, CMO & Advisor, Pepper, Mansur Gavriel, Cotopaxi

The word "Caraway" written in large white letters on a black background.

Stylized text spelling 'GTHR' in white on a black background.

About

“Working with Liv on Caraway’s rebrand was one of the most impactful creative partnerships we’ve had. She brought exceptional creative leadership and strategic clarity, elevating our brand across identity, packaging, and voice with a level of taste and rigor that’s rare.”

“Liv is one of the strongest Creative Directors I’ve worked with. She’s a highly creative, commercially sharp partner with exceptional brand instincts and a deep understanding of DTC, retail, and the full apparel lifecycle.”