Caraway Home
Imagery by Caraway Home
by liv consulting Partnered with unspoken agreement for Caraway to reimagine the next chapter of the brand through a comprehensive strategic refresh. Our engagement spanned brand positioning, architecture, tone of voice, creative direction, visual identity and a scalable brand system designed to support future growth across new audiences, offerings, and experiences.
The Scope
our Scope
Brand Positioning
Strategy
Creative Direction
Creative
Brand Guidelines
Design
visual redesign
Design
“Working with Liv on Caraway’s rebrand was one of the most impactful creative partnerships we’ve had. She brought exceptional creative leadership and strategic clarity, elevating our brand across identity, packaging, and voice with a level of taste and rigor that’s rare.”
— Jordan Nathan, CEO & Founder
By approval only
Much of our work lives behind closed doors.
Many of the brands we partner with entrust us with confidential strategy, creative development, and work that has yet to be shared publicly. As a result, our full portfolio is available by request and reviewed on a case-by-case basis.
If you're exploring a potential partnership, we'd be happy to share additional context on this work if relevant to your business needs.