Liv led the creative direction for the campaign, drawing inspiration from the product design’s elemental color story. Shot on Hilton Head Island, the concept captured cross-merchandising across swim, intimates, and apparel as Pepper expanded into new categories. Each scene reflected an element, grounding the collection in a feeling that was rooted, effortless, and elevated.

Produced by Aubrey Hubbell

Shot by Madison Lane

Styled by Elise Rogers