Made to fit you. not fix you.

Pepper was built for small chested women. Because flat can be flattering. Because wholeness doesn’t require fixing. Because their body was never the problem, and their confidence should never come at the cost of changing it.

Yeah, we make bras (great ones). But what we’re most proud of is our mission, which hasn’t changed since the start: undoing the idea that you were ever “less than.” It’s about design that starts with customer feedback. Fits that finally fit their body. A community that gets you. And a reminder: being your most natural, authentic self isn’t lacking. It’s powerful and perfectly enough.

Campaign Creative Direction and Concept by Liv Ewing

Tagline Written by Liv Ewing

Movement Direction by Elena Mudd

Styled by Elise Rogers

Produced by Aubrey Hubbell